H&M chose StevensWood for new fixtures in 25 North American stores in 2017. The Swedish-based retailer selected Opti Grey in New Suede texture, using thermofused laminate. The color is part of their complete store program.
New Suede is soft, matte texture which performs well in high traffic areas like H&M storefronts. Opti Grey is the perfect modern neutral, creating a base allowing merchandise to shine as the main attraction.